Promotion

Role of Promotion in Marketing
Promotion is the exercise of communicating the properties of different elements of marketing mix to the customers with the motto of influencing them. This involves the following aims:
a) Persuasion
b) Inform
c) Reminding
d) Reinforcing
Promotion Mix
The promotion mix comprises the following tools:
Advertising
Sales Promotion
Public Relations
Personal Selling
Direct Marketing
Promotion-mix Strategies
There are two basic promotion-mix strategies
Push Strategy ? promotion efforts are directed at the channel members to induce them to purchase the products and sell them to the final customer.
Pull Strategy – promotion efforts are directed to the final consumer to induce them to buy the product
Factors influencing the Promotion Mix
Three major factors affecting the choice of promotion mix are
Type of Product / Market
Buyers? Readiness Stage
Product Life Cycle Stage

Accounting & Finance for Banking

Principles & Practices of Banking Module E Pdf

Free
Module E PPB ePDFs available in our android app. Get them all at https://iibf.info/app

Accounting and Finance for Banking Module A Pdf

Free
Accounting and finance for bankers all ePDFs are available in our an app. Get them all at https://iibf.info/app

Accounting and Finance for Banking Module A Pdf

Free
Accounting and finance for bankers all ePDFs are available in our an app. Get them all at https://iibf.info/app
Learning Sessionshttps://iibf.info
Btech, JAIIB CAIIB and a tutor. Have taken more than 900+ hours online classes with more than 1,25,000 students

Popular

Free Live Classes

spot_img

More from author

JAIIB Mega Mock Test for Free | Principles and Practices of Banking

ppb mock test:- Jaiib Exam 2020 dates will be announced soon for May 2020 by iibf. It is high time for preparing for all...

JAIIB Study Material Principles and Practices of Banking Live Class Previous Year Questions

https://www.youtube.com/watch?v=BG2s7lPiX9A Jaiib Study Material PDF Notes Papers Mock Tests - In this post you can get JAIIB Study Material PDF files as shared by other...

Principles and Practices of Banking – PPB Most important Questions

Hello friends, today in this article by the learning sessions we will share important questions and memory called topics of PPB that is principles...

JAIIB Exam 2022 Syllabus, Dates, Pattern and Fee all Details

JAIIB EXAM Dates 2022 Junior Associate of the Indian Institute of Bankers Exam or JAIIB, as commonly called, is conducted as a career progression exam...