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[FREE EPDF] JAIIB Marketing Information System | RBWM Module C | Chapter 22

Have you ever wondered how banks maintain quality service and fairness in their dealings with micro and small enterprises? Or how compliance ratings impact banking operations? If you’re preparing for JAIIB & CAIIB exams, understanding Service Standards in Banking is crucial.

In this session, we break down the Code of Bank Commitment to Micro and Small Enterprises, Compliance Ratings, and the Integrated Ombudsman Scheme 2021 in a simple, easy-to-understand manner. Whether you’re a banking professional looking for a promotion or a finance enthusiast, this video will help you grasp these essential concepts.

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Stay with us till the end, and don’t forget to like, share, and drop your questions in the comments!

What are Service Standards in Banking?

Understanding the Code of Bank Commitment to Micro & Small Enterprises (00:00:52)

The Code of Bank Commitment was introduced in 2008 to protect the interests of micro and small enterprises. It ensures that banks deal with these enterprises fairly and transparently. The code highlights the essential principles banks must follow to provide better services.

Objectives of the Code:

  • Promote **fair banking practices**.
  • Enhance **transparency**, ensuring MSMEs understand their banking rights.
  • Encourage **healthy competition** among banks.
  • Build **trust** between banks and small businesses.

Scope of the Code – Who Does it Apply To? (00:03:30)

The code applies to various banking services that banks offer to MSMEs, including:

  • Deposit accounts: Current accounts, Term Deposits, Recurring Deposits.
  • Payment services: NEFT, RTGS, UPI, IMPS, Cheques, Drafts.
  • Credit facilities: Loans, Overdrafts, Credit Cards.
  • Foreign exchange and investment services.
  • Custody and insurance services.

Compliance Ratings – How Banks Are Evaluated? (00:04:56)

Banks that adopt this Code are monitored by BCSBI (Banking Codes and Standards Board of India). BCSBI assigns a **numerical compliance rating** (out of 100) based on customer experience.

Key Evaluation Parameters:

  • Information Dissemination: Clarity in communicating banking services (20 marks).
  • Transparency: Clear disclosure of terms and conditions (22 marks).
  • Customer-Centric Approach: Timeliness in addressing customer queries (30 marks).
  • Grievance Redressal: Efficiency in resolving complaints (15 marks).
  • Customer Feedback: Overall satisfaction levels (13 marks).

Rating Categories:

  • 85+: Excellent Compliance.
  • 70-85: Above Average Performance.
  • 60-70: Average Service.
  • Below 60: Needs Improvement.

[FREE EPDF] JAIIB | Customer Relationship Management | RBWM Module C

Grievance Handling Mechanism – Resolving Complaints Effectively (00:08:10)

Banks must ensure that customers know how and where to file complaints.

Complaint Registration Methods:

  • Branch Visit.
  • Phone Banking.
  • Email Support.
  • Website Complaint Portal.

Escalation Process:

  • If unresolved at the branch level → escalate to Regional/Zonal Office.
  • If further unresolved → Approach RBI Banking Ombudsman.

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